Google Maps: Aron Tautaekaan te Top 3 n te Aba ao Kaeitaia Client Aika Mwaiti Riki

Noraam n te aba iaon Google Maps bon te kangaanga ae kakannato ibukia botaki n te aba. 76% mai buakoia aomata ake a karaoa te ukoukou n te aba man aia telephone a roko n te tabo n aoa 24 imwin. Am tiku iaon te Top 3 List n te aba e kona ni bitii korakoran am biniki.

Bukin Kakawakin te Top 3 iaon Google Maps

A Taekin Baaire Aikai Bon Ngaia

• 46% n taiani ukoukou iaon Google iai nanoia n te aba
• 88% n ukoukou n te aba man mobile e otinako iai te tarebooni ke te roko n te tabo n aoa 24 imwin
• Te Top 3 e kaeitaia 75% n click
• Te tabo ae te moa ti 33% n click ake e karekei
• ROI ni katoatai: karikirakean titiraki ibukin te reitaki nakon 490%

Rotongitongina ae Koaua iaon te Biniki

Te company ae rangi ni rakaki n Google Maps e karekei kakabwaia mai:

• Te noraki ae kabanea riki ibukia client aika kaan
• Te onimaki ae kaboraoaki (kakoauaaki mai social rinanon review)
• Traffic ae raoiroi ma nanoia aomata ae korakora ibukin te kaboo
• Boon karekean te client ae mangori riki (organic traffic)
• Te kaokoro n competition ma taan mwakuri raroa riki n noraki

Kaboraoa Am Google Profil ni Botaki

1. Rongorongo Aika Bwanin ao Aika Koaua

Taabo aika Kakawaki riki n Kanoaaki:

Aran te Company

• Kabongana aran am company ae koaua ao ni koaua
• KO NA AKI karina keywords riki (e kona ni suspend am profile)
• Teimatoana ma am website ma am social media

Category ae Boto

• Rinea te category ae rangi ni bwanin riki
• Katoto: "Vodoinstalater" nakon "Company ni Katei"
• Karina 5–9 subcategory aika kaan raoi ma nanona

Te Tabo ma te Zone n Buoka

• Te tabo ae koaua ao ae kona ni kataki
• Baireia am zone n buoka (radius ke taabo)
• Te NAP teimatoana (Aran, Tabo, Tarebooni) i aon te internet ni bane

Aoan te Mwakuri

• Kanoaa ibukin katoa bong n te wiki
• Kaotii bongi ni motirawa ao taai ni kaini
• Karina aoan te mwakuri ae kaokoro ngkana e kainnanoaki

Namwakaina n te Tarebooni

• Te namwakaina n te aba ae kabaeaki
• Call tracking ibukin te wanawana
• Kaeka waekoa nakon taian call

Website

• URL n am website ae boto
• Landing page ae kaboraoaki ibukin te conversion
• Tararuaa taan roko mai Google Maps

Kabwarabwara (750 te character)

• 250 te character aika moa bon aika kakawaki riki (a noraki n akea te click)
• Karina keywords aika boto iam n te aro ae koaua
• Taekin am mwakuri, am zone n te aba, ao are e kaokoro iai
• Karina te weteaki ibukin te mwakuri

Katoto:

"DevDigital bon te agency n website ae rabakau n karaoan website aika rabakau ma te SEO. Man 2020, ti boutokaiia company aika uarereke ma aika waena n aia mwaneka nakon te dijitara. Ara mwakuri: website aika baireaki, manga karaoan website, SEO n te aba, Google Ads, social media. Te boo ae akea boona n aoa 24. Reitaki ma ara taan rabakau bwa e na rakirake noraam n online."

2. Bwana ma Content n Taraaki Aika Rabakau

Profiles aika iai bwana irouia a karekei 42% riki n bubuti ibukin te kairoro ao 35% riki n click nakon te website.

Aeka n Bwana Aika Riai n Karinaki:

Bwana n te Profile (logo)

• E tangiraki te format ae boraoi
• Resolution ae rangi n raoiroi (tao 720x720px)
• Backgroun ae akea kanoana ke ae boto n te boua teuana
• E waekoa n ataaki

Bwana n te Cover

• Format ni wanawana 16:9
• Resolution tao 1024x576px
• E kaotii am mwakuri ke am tabo n mwakuri
• Rabakau ao kaweaki iai nanoia aomata

Taamnei n am Tabo

• Iaon (fasada, board, parking)
• Nanona (reception, taabo ni mwakuri, taabo n taraaki bwaai)
• Am team n mwakuri
• Tao 10 aeka n bwana aika kaokoro

Taamnei n Bwaai n Kabooaki/Buoka

• Am project aika a tia n toki
• Bwaai n kabooaki aika kabatiaaki ni bubutiaki
• Imwain/Imwin ngkana e kainnanoaki
• Taabo ni kabonganaana

Taamnei n te Team

• Portrait aika rabakau
• Am team ni bane
• A kaotii aroni koraia am company

Aekan Karinana:

• Karina 3–5 bwana aika boou n te namwakaina
• Bitii aeka n content
• Ana algorithm Google e kani riki bwana aika boou

3. Video (Te Bwai ni Mwaaka ae Boou)

Video e karikirakea te engagement nakon 300%.

Video Content ae Mwakuri Raoi:

• Te tour n am tabo (30–60 tekona)
• Kaotan te team
• Kaotan am buoka
• Karongoa mai iroun client
• I buki n te karaoana n am company

Baike Kainnanoaki n Technical:

• Maanina: tao 30 tekona, nakon 5 te minute
• Format: MP4, MOV, AVI
• Resolution: tao 720p (e tangiraki 1080p)
• E tangiraki iai titlo

4. Google Posts (Rongorongo)

Posts a kaotaki n te aro ae tekeraoi iaon am profile ao a karikirakea noraam.

Aeka n Posts:

Rongorongo

• Rongorongo n am company
• Baike a na riki
• Taabo n mwakuri aika boou
• Karekean aomata n mwakuri

Ono

• Ono aika akea kateimatoaia
• Code ni booboo
• Ono n aroni te tai n te ririki
• Bong n te moa ma bong n toki

Baike a na Riki

• Bong ni kariaia te tabo n akea uouoti
• Kaotioti
• Webinar
• Reirei

Bwaai n Kabooaki/Buoka

• Kabatiaan te iango iaon te buoka teuana
• Bwai n kabooaki ae boou
• Case study n te client

Aekan Karinana ae Tangiraki:

• Tao 2–4 posts n te namwakaina
• Maanin te riai: 7 te bong (rongorongo) nakon 1 te ririki (ono)
• Karina n taai nako te weteaki ae mataata ibukin te mwakuri
• Karina te bwana ae kaweaki iai nanoia aomata

Waaki ibukin Review Mai Client: Te Bwai ae te Moa

Review a boto iai 15% n te bwaebwae n ana algorithm Google ibukin te rangiraki n te aba.

Kakawakin Review

Rotongitongina iaon te Rangiraki:

• Mwaitin review ni bane
• Review ni katoatai (raoiroi riki ngkana 4.5+)
• Review aika boou riki (a kakannatoaki riki)
• Kaeka iaon review
• Keywords n review

Rotongitongina iaon te Conversion:

• 88% mai buakoia users a onimakina review n online n ai aron are a onimakina ana angareirei raoraoia
• 72% a mwakuri ti imwin wareani review aika raoiroi
• Karikirakean 1 star = +25% n te traffic ni katoatai

Karekea Review n te Aro ae Riai

Waaki aika Mwakuri Raoi:

1. Bubuti n te Aro ae Tekeraoi Imwin te Buoka

• Tai: naba imwin te kakaaonga ae raoiroi
• N te aro ni koraki, rinanon email ke SMS
• Kabebetea te waaki n te link ae kimototo

1. Email Automatic Imwin te Kaboo

• E kanakoaki 3–7 te bong imwin te buoka
• Email ae baireaki ao ae raorao
• Link ae kai reitaki nakon am Google profile

1. QR Code n am Tabo

• E noraki iaon te counter ke te window
• Iaon receipt ma coupon
• E kabebetea te mwakuri naba

1. SMS Campaign

• Aekan te kauki: 98%
• Rongorongo ae kimototo ma te link
• E kainnanoaki te kariaia imwain (opt-in)

1. Karikirakean n te Aro ae Riai

• Te lottery ibukiia nako ake a katuka aia review (e riai)
• Akea te kaniwanga ibukin te review ae raoiroi (e katabuaki)
• Te mataata ni bane

Katoto n te Email ae Mwakuri Raoi:

Atu: Am iango bon te bwai ae kakawaki!

Mauri [Aran te Client],

Ti kantaningaia bwa ko a bon kukurei ni koaua n ara buoka/bwai n kabooaki. I nanon DevDigital, am kakaaonga bon ara bwai ae kakannato riki.

Ko na kona ni katauaa am tai n tibaraa am iango iaon am kakaaonga ni kabanea ma ngaira? Am iango e boutokaira n teimatoa n kaboraoa ao e buokiia riki client tabeman n aroni ngkoe n aroni aia motinnano.

[Link ae kai reitaki nakon am Google Profile]

E waekoa, e bebete, ao e na rangi ni buokira.

Ko rabwa imwain!

Ma te karinerine,
Team DevDigital

Kaekai Review (Aika Raoiroi ao Aika Buakaka)

Kakabwaia n te Kaekaana:

• E kaotia bwa ko iangoia raoi
• E kamatoaa te onimaki
• E kariaia manga kaboraoana n kairua ao okiraan te onimaki
• E rotii n te aro ae raoiroi ana algorithm

Aron te Kaekaana:

Review Aika Raoiroi:

• Ko rabwa ma te nano ni koraki te client n arana
• Taekina te bwai ae bwanin man ana review
• Manga kamatoaa nanom ni kukurei n am buoka
• Weteia bwa e na oki

Katoto:

"Ko rabwa n te nano ni koraki, [Aran te Client], ibukin am taeka aika raoiroi! Ti rangi ni kukurei bwa ko a tia ni kukurei n ara [buoka/bwai n kabooaki]. E bon te kimareirei ibukira ni buokiko ao ti kantaningaia bwa ti na manga noriko n DevDigital!"

Review Aika Buakaka:

• Riai n rabakau, ni rau, ao n ataia nanon te aomata
• Ko rabwa ibukin am iango, e ngae ngke e buakaka
• Ni bubutii te nanoanga ibukin te kakaaonga ae buakaka (n akea te kainnano n taekina te kairua)
• Anga te kaeka ke te maroro i tinanoon te platform
• Katukaa aroni tauraoin te aekaka

Katoto:

"Mauri [Aran te Client], ko rabwa ibukin am tai n tibaraa am iango. Ti bon nanokawaki n ongo bwa am kakaaonga ma [te bwai n kabooaki/buoka ae bwanin] e aki kaboraoi am kaantaninga. Am kukurei bon ara bwai ae kakannato riki ao ti rangi n tangiria maroro ma ngkoe iaon aei. Reitaki naba nakoira rinanon te tarebooni [Namwakaina n te Tarebooni] ke email nakon [Am Tabo n Email] bwa ti na kunea te kaeka. Team DevDigital."

Aroni Mwakurin Review Aika Kewe

Waaki:

1. Ripoti te review nakon Google.
2. Karina bwai ni kakoaua nako aika ko kona (receipt, bong, kabwarabwaran te buoka).
3. Taotaon nanom, e kona n aroaro te waaki.

Titiraki ma Kaeka iaon Google Maps

Te mwakoro aei e kariaia am kaeka n te aro ae kai reitaki nakoia titiraki mai iroun users iaon am profile.

Waaki:

• Tarataraa titiraki aika boou ni katoa bong
• Kaeka n te aro ae waekoa ao ae bwanin
• Kabongana te mwakoro aei n karinan am keywords n te aro ae koaua
• Kaotii am kakaokoro n competition (USP)

Bwaai ni Mwakuri Aika Rabakau ma Reirei

1. "Kaonan Keywords" E a Mate (ao E Kangaanga)

Google e katuaeaia profiles ake a kabatiaa riaon te tabetai keywords. Kaboto nanom iaon te kaan raoi ma te koaua.

2. Taekin Am Buoka ma Bwaai n Kabooaki

Kabwarabwaraa am boo ma kabwarabwara aika koaua ao, ngkana e kona, boo. Aei e buoka Google n ataakin are ko anga ao n reitiko nakoia ukoukou aika riai.

3. Google Posts: Iaiangoa "Rongorongo" ma "Ono"

Kabongana posts bwa e na maiu am profile.

• Karina posts tao teuana n te wiki.
• Bitii format: taeka, bwana, video, baike a na riki.

4. Call Tracking

Karina te call tracking iaon am Google Profile ni Botaki bwa ko na wanawanaa mwaitin taian call ake a karikaki man am tiku n te aba.

5. Ikotaki ma Google Analytics

Tararuaa te traffic mai am Google Maps profile nakon am website. Kabongana taian parameter UTM ibukin te analysis ae bwanin riki.

Te Kabwarabwara ni Kabanea

Tautaekaan te Top 3 iaon Google Maps tiaki tii ibukin te kaboraoana n technical, ma bon te waaki ae teimatoa n maroro ma client. Rinanon anganakin rongorongo aika bwanin, karikirakean review aika raoiroi, ao teimatoan te mwakuri, ko na kaeitaia client aika mwaiti riki n te aba ao ko na karikirakea am traffic.

I nanon DevDigital, ti taan rabakau n SEO n te aba ma kaboraoan Google Profil ni Botaki. Reitaki nakoira ibukin te tuoana ae akea boona n am profile ao te waaki ae baireaki ibukin am aro n rimoaia am competitor.