Video e tautaeka i aon marketing n te dijitara - e kantaningaaki bwa e na boto iai 82% n te internet traffic n 2024. Karaoan te video ae kaweaki iai nanoia aomata ao ae waekoa n butanako e kainnanoa te waaki ae iangoaki raoi ma te karaoana ae rabakau.
Kakawakin Video Marketing
A taekin baaire aikai bon ngaia:
- 88% mai buakoia taan rabakau n marketing a taku bwa video e uotii te ROI ae raoiroi
- Video e karikirakea 1200% riki n te tibarara nakon te text ma taiani bwana ni bootaki
- 72% mai buakoia client a tangiria riki ataakin te bwai n kabooaki rinanon te video
- Aekan te conversion e rikirake nakon 80% ngkana iai te video iaon te landing page
Storytelling n te Video ae Mwakuri Raoi
Katean n 3 Mwakoro
Mwakoro 1: te hook (0–3 tekona)
- Karekea naba nanoia aomata
- Karina te titiraki ae kaweaki iai nanoia
- Karikirakea nanoia bwa a na tataekina riki
Mwakoro 2: Karikirakena (3–30 tekona)
- Karikirakea am rongorongo
- Anga te boo ae riki
- Kateimatoaa nanoia aomata
Mwakoro 3: Weteaki ibukin te Mwakuri (5 tekona n toki)
- Te mwakuri ae mataata ao ae koaua
- Karikirakea te nano n waekoa
- Kabebetea te conversion
Waaki n Karongoa
- Mwanangan te tia karaoa mwakuri (Hero's Journey): mwanangan te client
- Kangaanga-Kaeka: kaotan te bwai ae karawawataa nanoia aomata
- Karongoa ma Kakoauaaki: kakoauaaki ae koaua man social
- I Buki n te Karaoana (Behind the Scenes): kaotii aroni koraia n te brand
Aeka n Video Aika A na Karekei Kakabwaia
1. Video Aika Kimototo (< 60 tekona)
Platform: TikTok, Instagram Reels, YouTube Shorts
Katei Aika A na Kakabwaia:
- Format ae tei rake 9:16
- Te hook n taiani tekona 2 ake a moa
- Waaki ae waekoa ao ae mwaiti mwakurina
- Titlo (subtitles) aika riai n iai
- Te ta ae kabatiaaki n tangiraki
2. Video Aika Abwabwaki (> 5 te minute)
Platform: YouTube, LinkedIn
Aeka n Content:
- Angareirei aika bwanin (tutorial)
- Case study aika bwanin
- Interview ma taan rabakau
- Webinar ibukin te reirei
3. Live (Kanako n te Tai ae Koaua)
Kakabwaia:
- Maroro n te tai ni koaua
- Te kakoauaaki ae rangi n abwabwaki riki
- Te organic reach ae kaboraoaki
- Titiraki ma kaeka aika interactive
Kaboraoana ni Katoatai Platform
Platform nako a iai katei aika kaokoro irouia.
TikTok
- Format: tei rake 9:16
- Maanina: 15–60 tekona
- Aroaro: koaua, kakukurei, ao boou
- Hashtag: 3–5 aika kaan raoi ma nanona
- Reels: 15–90 tekona, tei rake
- Stories: nakon 15 tekona, e mauna waekoa
- Feed: kaba aika boraoi ke 4:5, tamaroa ae itiaki
- IGTV: maanina ae abwabwaki, series n content
YouTube
- Shorts: < 60 tekona, e waekoa n butanako
- Video Aika Standard: 8–15 te minute, kaboraoaki ibukin SEO
- Series: a kateimatoaia taan mataku
- Te thumbnail ae kaweaki iai nanoia aomata bon te bwai ae kakawaki
- Format: kaba aika boraoi 1:1 ke 16:9 ni wanawana
- Maanina: 30 tekona - 3 te minute
- Bwanaa: rabakau, ma e bebete n ota iai
- Kakannatoaki riki manena n reirei
Karikan te Video n te Aro ae Rabakau
Ikubaan te Karaoana (Pre-Production)
- Te Brief ae Bwanin ao ni Karongoa
- Kaantaninga aika mataata
- Koraki ni kantaninga aika baireaki
- Rongorongo ae kakannato
- KPI ibukin te kakabwaia
- Storyboard ae Bwanin
- Te script ae koreaki
- Baireani taai ni katiotio
- Taraaki n reference
- Katean ibukin te Logistics
- Kunean taabo ni katiotio
- Casting ngkana e kainnanoaki
- Bwaai ni mwakuri aika kainnanoaki
Te Karaoana (Production)
Bwaai ni Mwakuri Aika Kabanea Riki:
- Kamera 4K ke te telephone ae rabakau
- Gimbal (stabilizer)
- Ootan taabo n reeti (3 tabo)
- Microphone (lavalier ke shotgun)
- Green screen ngkana e kainnanoaki
Waaki Aika Raoiroi:
- Ootan te ao ae kaboraoaki
- Kakannatoaki riki raoiroin te bwanaa
- Katiotio riki ibukin te kamanoaki
- B-roll content ibukin te montage ae bwanin riki
Imwin te Karaoana (Post-Production)
Montage ae Mwakuri Raoi:
- Waaki ni boraoi ma te platform
- Bitakin taai aika memenoa
- Kaboraoana n te boua ae boraoi
- Design n te bwanaa ae iangoaki raoi
- Motion graphics ibukin mwaitin mwakurina
Kaboraoana ni Kabanea:
- Compression ae akea kabuaakin raoiroina
- Titlo aika koaua
- Thumbnail ae kaweaki iai nanoia aomata
- Metadata ibukin SEO
Analytics ma Kaboraoana
Metric Aika Kakawaki
- Reach: mwaitiia taan tarataraa
- Engagement: like, comment, share
- Tain te Mataku: maanin te mataku i bon
- Retention: aekan tikuia taan mataku
- CTR: aekan te click iaon te weteaki ibukin te mwakuri
- Conversion: karekean te kaantaninga ni kabanea
A/B Testing
Katai n te aro ae baireaki raoi:
- Hook aika kaokoro
- Thumbnail aika kaokoro
- Maanin te video
- Weteaki ibukin te mwakuri
- Taai n kanakoaki
Kaboraoana ae Teimatoa
- Iaiangoi video aika a kakannato riki mwiia
- Kaotii katei aika a kakabwaia iai
- Katuka baike a aki mwakuri
- Manga karina riki iaon baike a mwakuri raoi
Trend n 2024
1. UGC (Content ae Karaoaki iroun Users)
Content ae karaoaki iroun users e karikirakea engagement nakon 5 te tai riki nakon content mai iroun te brand n oona.
Aron Karikirakeana:
- Weetaki ma hashtag
- Kaiaine ma kakabwaia
- Tibaraan ana kakaaonga te client
- Ikotaki n karaoan te content
2. AI n Video Production
AI e bitii aron karaoan te video:
- Karaoan te script
- Montage ae automatic
- Titlo ae wanawana
- Personalization iaon te waaki ae ababaki
3. Video ae Interactive
Video aika kona ni kiritaki iai ao aika interactive a karikirakea engagement nakon 300%.
Bwaai n Mwakuri:
- Rinean te script
- Hotspot aika interactive
- Titiraki aika karinaki i nanona
- Form aika interactive
4. Shoppable Video
Karinan e-commerce n te video e rangi n rikirake.
Mwin Aika Reke:
- Conversion ae 30% ae rake riki
- Boon te order ae rake riki i bon
- Kabebeteaki mwanangan te kaboo
Te Bwatoro ma te ROI
Te Bwatoro ae Taabangaki
Production n te Bwatoro ae Uarereke: 500–2000 €
- Telephone + bwaai ni buoka
- Montage ae bebete
- Raoiroi riki ibukin content ae teimatoa
Production ae Katoatai: 2000–10.000 €
- Bwaai ni mwakuri aika itera-rabakau
- Team ae uarereke
- Raoiroina ae rabakau
Premium Production: 10.000–50.000 €+
- Te team ae bwanin
- Bwaai ni mwakuri aika rangi ni raoiroi
- Production ae kangaanga riki
Wanawanaan te ROI
ROI n te Video = (Boo ae Reke - Boon te Production) / Boon te Production × 100
Bwaai Aika Kaboraoa te Mwin:
- Manga kabonganaana iaon platform aika mwaiti
- Content ae teimatoa (evergreen)
- Manga kabonganaana n te aro ae wanawana
- Series n video
Te Kabwarabwara ni Kabanea
Video marketing n 2024 e ikotii te wanawana n karaoa bwaai, te waaki, ao te teknoloji. Boton te kakabwaia bon teimatoaan aroni mwakuri, koauana, ao kaboraoana ae teimatoa nakon tangiraia am koraki ni kantaninga.
I nanon DevDigital, ara team n taan videographer ma motion designer a karaoi video content aika a kaweaki iai nanoia aomata, a karikirakea te engagement, ao a karekea te conversion. Man te moa n iango ni karokoa kanakoana iaon platform aika mwaiti, ti karikirakea korakoran am rongorongo.