Google Maps: Me Pēhea te Whakatairanga ki te Top 3 ā-Rohe me te Kukume i ngā Kaihoko Maha ake

Ko te kitea ā-rohe i runga i a Google Maps he wero nui mō ngā pakihi ā-rohe. 76% o ngā tāngata e rapu ana i tētahi rapunga ā-rohe mā tā rātou waea atamai ka toro atu ki te toa i roto i te 24 hāora. Ko tō noho ki te rārangi ā-rohe "Top 3" ka taea te huri i tō pakihi.

He aha te Top 3 i runga i a Google Maps i tino nui ai

Kei te kōrero ngā tatauranga anō i a rātou

• 46% o ngā rapunga Google he hiahia ā-rohe
• 88% o ngā rapunga ā-rohe mai i te waea pūkoro ka mutu ki te waea, ki te toronga rānei i roto i te 24 hāora
• Ka kukume te Top 3 i te 75% o ngā pāwhiri
• Ko te tūnga tuatahi anake ka whiwhi i te 33% o ngā pāwhiri
• Te ROI toharite: te piki o ngā pātai whakapā mā te 490%

Te pānga tūturu ki te pakihi

Ko tētahi pakihi kua tino whakatauhia pai i runga i a Google Maps ka whiwhi i ēnei painga:

• Te kitea nui rawa mō ngā kaihoko e tata ana
• Te whakapono kua whakapaingia (taunakitanga pāpori mā ngā arotake)
• He huarahi kounga me te hiahia hoko kaha
• He utu whiwhi kaihoko iti iho (huarahi taketake)
• He painga whakataetae i runga i ō whakataetae kāore i te kitea nuitia

Whakapaingia tō Kōtaha Pakihi Google

1. Ngā mōhiohio kua oti, kua tika hoki

Ngā āpure matua hei whakakī:

Te ingoa pakihi

• Whakamahia te ingoa mana tika o tō pakihi
• KAUA e tāpiri kupumatua (ka mōrea te aukatinga o te kōtaha)
• Kia rite ki tō pae tukutuku me ō pāpāho pāpori

Te wāhanga matua

• Kōwhiria te wāhanga tino tika rawa
• Tauira: "Kaiwhakatū Wai" kaua ko "Kamupene Hanga Whare"
• Tāpirihia 5–9 ngā wāhanga iti e hāngai ana

Te wāhitau me te rohe ratonga

• He wāhitau tinana tika, ka taea te whakamana
• Tautuhia tō rohe ratonga (te ahopae, ngā tāone rānei)
• Te rite NAP (Ingoa, Wāhitau, Waea) puta noa i te ipurangi

Ngā hāora mahi

• Whakakīa mō ia rā o te wiki
• Whakamōhiotia ngā hararei me ngā katinga
• Whakaritea ngā hāora mahi motuhake ina hiahiatia

Te nama waea

• He nama ā-rohe te mea pai
• Te aroturuki waea (call tracking) hei ine
• Whakautu tere ki ngā waea

Pae tukutuku

• Te URL o tō pae matua
• He whārangi tau (landing page) kua whakapaingia mō te conversion
• Aroturukihia ngā toronga mai i Google Maps

Whakaahuatanga (750 pūāhua)

• Ko ngā 250 pūāhua tuatahi te mea tino nui (ka kitea me te kore pāwhiri)
• Whakaurua aunoa ō kupumatua matua
• Whakahuatia ō ratonga, tō rohe matawhenua me te mea e wehe ai koe
• Whakaurua he karanga ki te mahi

Tauira:

"Ko DevDigital he tari ipurangi e aro nui ana ki te hanga pae tukutuku ngaio me te SEO. Mai i te tau 2020, kua tautoko mātou i ngā pakihi iti me ngā pakihi waenga i tā rātou hurihanga mamati. Ko ā mātou ratonga: ngā pae tukutuku kua whakaritea, te hoahoa anō o ngā pae tukutuku, te SEO ā-rohe, Google Ads, ngā pāpāho pāpori. He tūtohu kore utu i roto i te 24 hāora. Whakapā mai ki ā mātou mātanga hei whakapiki i tō kitea ipurangi."

2. Ngā whakaahua me te ihirangi ataata kounga tiketike

Ko ngā kōtaha he whakaahua ō rātou ka whiwhi i te 42% ake ngā tono mō ngā tohutohu me te 35% ake ngā pāwhiri ki te pae tukutuku.

Ngā momo whakaahua hei tāpiri:

Whakaahua kōtaha (waitohu)

• E tūtohutia ana te hōputu tapawhā
• Kounga tiketike (te iti rawa 720x720px)
• He papamuri mārama, kotahi tae rānei
• Ka mōhiotia wawe

Whakaahua uhi

• Hōputu whakapae 16:9
• Kounga te iti rawa 1024x576px
• E whakaatu ana i tō mahi, i tō wāhi rānei
• He ngaio, he kukume hoki

Whakaahua wāhi

• I waho (mata whare, papa tohu, wāhi waka)
• I roto (te wāhi manuhiri, ngā wāhi mahi, te wāhi whakaatu)
• Te tīma e mahi ana
• Te iti rawa 10 ngā whakaahua rerekē

Whakaahua hua/ratonga

• Ō kaupapa kua oti
• Ngā hua tino hiahiatia
• Te mua/te muri ina hiahiatia
• Ngā take whakamahi

Whakaahua tīma

• Ngā whakaahua kanohi ngaio
• Te tīma katoa
• Ka whakatangata i tō pakihi

Te auau o te whakairi:

• Tāpirihia 3–5 ngā whakaahua hou ia marama
• Whakarērekētia ngā momo ihirangi
• Ka whakamana te arorau (algorithm) i ngā whakaahua hou

3. Ataata (te uaua hou whai mana)

Ka whakapiki te ataata i te whakauru mā te 300%.

He ihirangi ataata whai hua:

• He haerenga mariko o tō wāhi (30–60 hēkona)
• Te whakaatu i te tīma
• Te whakaatu ratonga
• Ngā kōrero taunaki a ngā kaihoko
• I muri i ngā ārai o tō pakihi

Ngā whakaritenga hangarau:

• Te roa: te iti rawa 30 hēkona, te nui rawa 5 meneti
• Hōputu: MP4, MOV, AVI
• Kounga: te iti rawa 720p (e tūtohutia ana te 1080p)
• E tūtohutia ana ngā kupu ā-taha (titlovi)

4. Ngā Whakairi Google (Ngā Kōrero Hou)

Ka whakaaturia ngā whakairi tika i runga i tō kōtaha, ā, ka whakapiki i tō kitea.

Ngā momo whakairi:

Ngā kōrero hou

• Ngā kōrero mō te pakihi
• Ngā takahanga
• Ngā tūnga mahi hou
• Te whakawhiwhi mahi

Ngā tūtohu

• Ngā tūtohu ā-wā
• Ngā waehere whakahekenga utu
• Ngā tūtohu ā-wā tau
• Te rā tīmata me te rā mutu

Ngā takahanga

• Ngā rā tatau tuwhera
• Ngā whakaaturanga
• Ngā webinars
• Ngā awheawhe

Hua/ratonga

• Aro ki te ratonga kotahi
• He hua hou
• He rangahau take a te kaihoko

Te auau e tūtohutia ana:

• Te iti rawa 2–4 ngā whakairi ia marama
• Te roa o te whai take: 7 rā (kōrero hou) tae noa ki te 1 tau (tūtohu)
• Whakaurua tonutia he karanga ki te mahi mārama
• Tāpirihia he whakaahua kukume

Te rautaki arotake kaihoko: te take tuatahi

Ko ngā arotake te 15% o te taumaha i roto i te arorau whakatau ā-rohe a Google.

Te hiranga o ngā arotake

Te pānga ki te whakatau:

• Te maha katoa o ngā arotake
• Te arotake toharite (te pai rawa 4.5+)
• Te hou o ngā arotake (ka whai mana ngā mea hou rawa)
• Ngā whakautu ki ngā arotake
• Ngā kupumatua kei roto i ngā arotake

Te pānga ki te conversion:

• 88% o ngā kaiwhakamahi ka whakapono ki ngā arotake ipurangi pēnei i ngā tūtohu whaiaro
• 72% ka mahi anake i muri i te pānui i ngā arotake pai
• Te piki o te 1 whetū = +25% o te huarahi toharite

Whiwhi arotake mā te huarahi ture

Ngā tikanga whai hua:

1. Te tono tika i muri i te ratonga

• Te wā: ohorere i muri i te wheako pai
• Ā-kanohi, mā te īmēra, mā te motuhēra rānei (SMS)
• Whakamāmātia te tukanga mā te hono poto

1. He īmēra aunoa i muri i te hoko

• Ka tukuna 3–7 rā i muri i te ratonga
• He īmēra kua whakaritea, he whakahoahoa
• He hono tika ki tō Kōtaha Google

1. Waehere QR i te toa

• Ka kitea i runga i te tēpu, i te matapihi whakaatu rānei
• I runga i ngā nama utu me ngā kupono
• Ka whakamāmā i te mahi ohorere

1. He kaupapa motuhēra (SMS)

• Reiti tuwhera 98%
• He karere poto me te hono
• E hiahiatia ana te whakaaetanga o mua (opt-in)

1. He akiaki matatika

• He whakataetae ki waenga i te hunga katoa e waiho ana i te arotake (he ture)
• Kāore he utu motuhake mō te arotake pai (kua aukatia)
• Te mārama katoa

He tauira īmēra whai hua:

Kaupapa: He mea nui tō whakaaro!

Tēnā koe [Ingoa Kaihoko],

Ko tō mātou tūmanako kua tino harikoa koe ki tā mātou ratonga/hua. I DevDigital, ko tō wheako te mea tino nui ki a mātou.

Ka taea rānei e koe te wehe i tētahi wā poto ki te tuari i ō whakaaro mō tō wheako tata nei ki a mātou? Ka āwhina ō whakaaro i a mātou ki te whakapai tonu ake, ka āwhina hoki i ētahi atu kaihoko pēnei i a koe ki te whakatau mārama.

[He hono tika ki tō Kōtaha Google]

He tere, he māmā, ā, he nui te āwhina ki a mātou.

Mauruuru i mua i tō wā!

Nā,
Te Tīma DevDigital

Whakautu ki ngā arotake (ngā mea pai me ngā mea kino)

Ngā painga o te whakautu:

• Ka whakaatu he mahara koe
• Ka whakakaha i te whakapono
• Ka taea te whakatika hapa me te whakahoki mai i te whakawhirinaki
• He pānga pai ki te arorau

Me pēhea te whakautu:

Ngā arotake pai:

• Mihi mahana ki te kaihoko mā tōna ingoa
• Whakahuatia tētahi taipitopito motuhake mai i ō rātou whakaaro
• Whakapono anō i tō harikoa ki te ratonga
• Karangahia ia kia hoki mai

Tauira:

"Nui te mihi, [Ingoa Kaihoko], mō ō kupu whakamiharo! E tino harikoa ana mātou i tō pai ki tā mātou [ratonga/hua]. He mea harikoa ki a mātou te āwhina i a koe, ā, ko tō mātou tūmanako ka kite anō mātou i a koe i DevDigital ā tōna wā!"

Ngā arotake kino:

• Kia ngaio, kia marino, kia aroha hoki
• Mihi mō te kōrero whakahoki, ahakoa he kino
• Whakapāha mō te wheako kino (kāore e hiahiatia te whakaae ki te hapa)
• Tāpaehia he otinga, he kōrerorero rānei i tua atu i te pae
• Kaua e tino ārai i a koe anō

Tauira:

"Tēnā koe [Ingoa Kaihoko], mauruuru i tō wā ki te tuari i ō whakaaro. E tino pōuri ana mātou i te rongo ake kāore i ea i ā mātou [hua/ratonga motuhake] ō tūmanako. Ko tō harikoa te mea tino nui ki a mātou, ā, e hiahia nui ana mātou ki te kōrero mō tēnei me koe. Waea mai ki a mātou i te [Nama Waea] īmēra mai rānei ki [Wāhitau Īmēra] kia kitea ai e mātou he otinga. Te Tīma DevDigital."

Te whakahaere i ngā arotake teka

Te tukanga:

1. Whakapāha te arotake ki a Google.
2. Tāpirihia ngā taunakitanga katoa ka taea (nama utu, rā, whakaahuatanga ratonga).
3. Kia manawanui, ka roa pea te tukanga.

Ngā pātai me ngā whakautu i runga i a Google Maps

Mā tēnei wāhanga koe e taea ai te whakautu tika ki ngā pātai a ngā kaiwhakamahi i runga i tō kōtaha.

Rautaki:

• Tirotirohia ngā pātai hou ia rā
• Whakautu tere, whakautu taipitopito hoki
• Whakamahia tēnei wāhanga ki te whakauru aunoa i ō kupumatua matua
• Whakaaturia ō painga whakataetae matua (USP)

Ngā taputapu me ngā tohutohu mātanga

1. Kua mate te "whakakī kupumatua" (he mōrea hoki)

Ka whiu a Google i ngā kōtaha e tāwai ana i ngā kupumatua. Aro ki te hāngai me te āhua māori.

2. Whakarārangihia ō ratonga me ō hua

Whakaahuatia tāu tūtohu mā ngā whakaahuatanga tika, mēnā ka taea, ngā utu hoki. Ka āwhina tēnei i a Google ki te mārama he aha tāu e tūtohu ana, ā, ki te hono i a koe ki ngā rapunga tika.

3. Ngā Whakairi Google: whakaarohia ngā "Kōrero Hou" me ngā "Tūtohu"

Whakamahia ngā whakairi hei whakaora i tō kōtaha.

• Whakairihia te iti rawa kotahi i te wiki.
• Whakarērekētia ngā hōputu: kupu, whakaahua, ataata, takahanga.

4. Te Aroturuki Waea (Call Tracking)

Whakaritea te aroturuki waea i runga i tō Kōtaha Pakihi Google kia ine ai koe i te maha o ngā waea ka puta mai i tō noho ā-rohe.

5. Te Hono ki a Google Analytics

Aroturukihia te huarahi mai i tō kōtaha Google Maps ki tō pae tukutuku. Whakamahia ngā tawhā UTM mō te tātaritanga taipitopito ake.

Whakarāpopototanga

Ko te whakatairanga ki te Top 3 i runga i a Google Maps ehara i te mea mō te whakapainga hangarau anake, engari mō te rautaki taunekeneke tonu me ngā kaihoko. Mā te tuku i ngā mōhiohio kua oti, te akiaki i ngā arotake kounga me te noho kaha tonu ki te whakauru, ka kukume koe i ngā kaihoko ā-rohe kua tino whai take ake, ka piki hoki tō huarahi.

I DevDigital, he mātanga mātou mō te SEO ā-rohe me te whakapainga o ngā Kōtaha Pakihi Google. Whakapā mai ki a mātou mō tētahi arotake kore utu o tō kōtaha me tētahi rautaki kua whakaritea hei whakawhāiti i ō whakataetae.