Kei te rangatira te ataata i te hokohoko mamati - e tūmanakohia ana ka noho hei take mō te 82% o te haere tāngata ipurangi i te tau 2024. Ko te hanga i tētahi ihirangi ataata kukume, pakū hoki, e hiahia ana ki tētahi rautaki kua whakaarohia mārika me te whakatinana ngaio.
Te Hiranga o te Hokohoko Ataata
Ko ngā tau tonu te kōrero:
- E 88% o ngā tohunga hokohoko e kī ana he ROI pai te ataata
- Ka whakaputa te ataata 1200% ake i te tuari i te tuhinga me te whakaahua i te huihuinga
- 72% o ngā kiritaki e pai ake ana ki te mōhio ki tētahi hua mā te ataata
- Ka piki te pāpātanga huringa mō te 80% ina tū tētahi ataata ki te whārangi tau
Te Kōrero-Pakiwaitara Ataata Whai Hua
Te Hanganga 3 Wāhanga
Wāhanga 1: te matawae - hook (0–3 hēkona)
- Hopukia tonutia te aro
- Whakatakotoria he pātai whakaohooho
- Whakaohokia te hiahia mōhio
Wāhanga 2: te whakawhanaketanga (3–30 hēkona)
- Whakawhanakehia tō karere
- Tāpirihia he uara anō
- Pupuritia te hiahia
Wāhanga 3: te karanga ki te mahi (ngā hēkona 5 whakamutunga)
- He mahi mārama, tika hoki
- Whakaohookia te ohotata
- Whakangāwaritia te huringa
Ngā Tikanga Kōrero
- Te haerenga toa: te ara o te kiritaki
- Raru-rongoā: te tautuhi i te mamae
- He kōrero whakaaturanga: he tohu pāpori pono
- I muri i te ārai: whakatangatatia tō waitohu
Ngā Whakatakoto Ataata e Angitu ana
1. Ngā Ataata Poto (< 60 hēkona)
Ngā Paparangi: TikTok, Instagram Reels, YouTube Shorts
Ngā Āhuatanga Toa:
- Te whakatakoto poutū 9:16
- He matawae i ngā hēkona tuatahi e 2
- He manawa tere, hihiko hoki
- Ngā tapānga (subtitles) me whai
- He puoro rongonui
2. Ngā Ataata Roa (> 5 meneti)
Ngā Paparangi: YouTube, LinkedIn
Ngā Momo Ihirangi:
- Ngā aratohu taipitopito (tutorial)
- Ngā rangahau kēhi taipitopito
- Ngā uiuinga ki ngā tohunga
- Ngā wānanga ipurangi mātauranga
3. Te Tuku Ora (Live)
Ngā Painga:
- Te tauwhitinga i te wā tonu
- He pono ake
- He toro autaia kua whakapaingia
- Ngā pātai-whakautu hihiko
Te Whakapainga ā-Paparangi
He rerekē ngā āhuatanga o ia paparangi.
TikTok
- Whakatakoto: poutū 9:16
- Roa: 15–60 hēkona
- Kāhua: pono, whakangahau, hou
- Hashtag: 3–5 e hāngai ana
- Reels: 15–90 hēkona, poutū
- Stories: tae noa ki te 15 hēkona, paahure
- Feed: tapawhā rite, 4:5 rānei, he ataahua mā
- IGTV: roa, ngā raupapa ihirangi
YouTube
- Shorts: < 60 hēkona, pakū
- Ngā ataata paerewa: 8–15 meneti, kua whakapaingia mō te SEO
- Ngā Raupapa: pupuri i te hunga mātakitaki
- He whakaahua nui (thumbnail) kukume te mea tino matua
- Whakatakoto: tapawhā rite 1:1, whakapae 16:9 rānei
- Roa: 30 hēkona - 3 meneti
- Reo: ngaio, engari e taea te whakauru
- Whāinga matua ko te uara mātauranga
Te Whakaputa Ataata Ngaio
Mua-i-te-Whakaputa
- He whakamārama auaha whānui
- Ngā whāinga mārama
- He hunga whāinga kua tautuhia
- He karere matua
- Ngā KPI angitu
- He storyboard taipitopito
- He kōrero kua tuhia
- He rārangi wā puare
- Ngā tohutoro ataata
- Te whakariterite ā-ratonga
- Te rapu wāhi puare
- Te kōwhiri kaiwhakaari mēnā e hiahiatia ana
- Ngā taputapu e hiahiatia ana
Te Whakaputa
Ngā Taputapu Iti Rawa:
- He kāmera 4K, waea atamai kounga teitei rānei
- He pou pūmau (gimbal)
- He whakamārama mai i ngā wāhi e 3
- He hopu oro (lavalier, shotgun rānei)
- He mata mātauri mēnā e hiahiatia ana
Ngā Tikanga Pai:
- Te whakamahi i te māramatanga taiao kua whakapaingia
- Te whāinga matua ki te kounga oro
- He maha ngā puare haumaru
- He ihirangi B-roll mō te whakakotahi whai hua
Muri-i-te-Whakaputa
Te Whakakotahi Whai Hua:
- He manawa e hāngai ana ki te paparangi
- He whakawhitinga māeneene
- He whakatikatika tae rite tonu
- He hoahoa oro āta whakaaro
- He motion graphics mō te hihiko ake
Te Whakapainga Whakamutunga:
- He kōpēhi kore ngaro kounga
- Ngā tapānga tika
- He whakaahua nui kukume
- He metadata mō te SEO
Te Tātaritanga me te Whakapainga
Ngā Ine Matua
- Te Toro (Reach): te maha o ngā tirohanga
- Te Whai Wāhi (Engagement): ngā like, ngā kōrero, ngā tuari
- Te Wā Mātakitaki: te roa toharite o te mātakitaki
- Retention: te pāpātanga pupuri hunga mātakitaki
- CTR: te pāpātanga pāwhiri ki te karanga-ki-te-mahi
- Huringa: te whakatutuki i te whāinga whakamutunga
Te Whakamātau A/B
Whakamātauria ā-pūnaha:
- Ngā matawae timatanga rerekē
- Ngā putanga whakaahua nui rerekē
- Te roa o te ataata
- Ngā karanga-ki-te-mahi
- Te wā whakaputa
Te Whakapainga Haere Tonu
- Tātaria ngā ataata angitu rawa atu
- Tautuhia ngā tauira angitu
- Whakarerea ngā mea kāore e mahi ana
- Whakarua tō haumitanga ki ngā mea e mahi ana
Ngā Ia 2024
1. UGC (ihirangi kua hangaia e ngā kaiwhakamahi)
Ko te ihirangi kua hangaia e ngā kaiwhakamahi ka whakaputa 5 whakareatanga ake i te whai wāhi i te ihirangi a te waitohu anake.
Me Pēhea te Whakaohooho:
- Ngā wero me ngā hashtag
- Ngā whakataetae me ngā akiaki
- Te tuari i ngā wheako kiritaki
- Te hanga tahi ihirangi
2. Te AI i te Whakaputa Ataata
Kei te huri te AI i te hanga ataata:
- Te hanga kōrero
- Te whakakotahi aunoa
- Te tapānga mōhio
- Te whakaritenga i te rahi nui
3. Te Ataata Tauwhitinga
Ko ngā ataata pāwhiri, tauwhitinga hoki, ka whakapiki i te whai wāhi mō te 300%.
Ngā Āhuatanga:
- Te kōwhiri kōrero
- Ngā wāhi pāwhiri hihiko (hotspot)
- Ngā pātai kua whakaurua
- Ngā puka tauwhitinga
4. Te Ataata Hoko (Shoppable Video)
Kei te tipu tere te whakaurunga o te e-hokohoko ki te ataata.
Ngā Hua:
- 30% te huringa teitei ake
- Te uara ōta toharite kua piki
- He ara hoko kua whakangāwaritia
Te Pūtea me te ROI
Te Haumitanga Āhua Noa
Whakaputa pūtea iti: 500–2000 €
- He waea atamai + ngā āpiti
- He whakakotahi ngāwari
- He mea tino pai mō te ihirangi auau
Whakaputa toharite: 2000–10,000 €
- Ngā taputapu hawhe-ngaio
- He rōpū iti
- He kounga ngaio
Whakaputa Premium: 10,000–50,000 €+
- He rōpū katoa
- Ngā taputapu kounga teitei
- He whakaputa uaua
Te Tātai i te ROI
ROI ataata = (Moni whiwhi - Utu whakaputa) / Utu whakaputa × 100
Ngā Take e Whakapai ake ana i te Hua:
- Te whakamahi anō i ngā paparangi maha
- He ihirangi mau tonu (evergreen)
- Te whakamahi anō auaha
- Ngā raupapa ataata
Whakarāpopototanga
Ko te hokohoko ataata i te tau 2024 e whakakotahi ana i te auahatanga, te rautaki, me te hangarau. Ko te kī o te angitu kei te tūturutanga, te pono, me te whakarerekētanga haere tonu ki ngā hiahia o tō hunga whāinga.
I DevDigital, ka hangaia e tā mātou rōpū kaiwhakaahua ataata me ngā kaihoahoa motion he ihirangi ataata e kukume ana i te aro, e whakaohooho ana i te whai wāhi, e huri ana hoki. Mai i te whakaaro tuatahi tae noa ki te whakaputa ki ngā paparangi maha, ka whakanuia e mātou te pānga o tō karere.